Pioneer Creative



Started as a labor of love by two college BFFs ;


Pioneer Creative was founded in 2012 by me (hi, I’m Gradi!) and my dear friend Pryce during our senior year at Alabama (Roll Tide!). Looking to take a hiatus from the 24/7 freelance grind, Pryce landed a killer position as a creative recruiter at an ad agency in 2015 and handed over the operations and creative direction of Pioneer to me. My love for a killer typeface and perfect kerning has continued to fuel my passion for this business.


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As a relationship-oriented design and marketing professional, I am passionate about innovative storytelling that strengthens the work of businesses and nonprofits. My skills and accomplishments demonstrate proficiency in driving creative strategy, pioneering marketing efforts that inspire and grow community, and engaging in relational design that authentically connects people and causes.

A little about me?

‘Bama grad currently residing in Nashvegas
Lover of travel, experiencing different cultures, and a good margarita
Passionate about serving Ugandan communities through my work with
Kkumi Project
Proud dog mom to Nellie, the cutest goldendoodle on the planet
Channeling my inner Joanna Gaines at Fernwood, my 1950s reno